How to use Facebook for business
Facebook is the biggest social media website right now! According to Statistic.com, Facebook has the most active users. They currently have 2.5 million active users and have a significant lead on the next largest social media. Youtube comes in 2nd with 1.5 million active users. Even though Facebook is the biggest is it the best social media for your business?
Facebook used to have a really high organic reach. Based off from data from Moz.com, Facebook used to have it so your posts were seen by everyone. Now Facebook has turned into pay to play. Your posts have little organic reach and you have to pay to even show your own posts to your followers. Social media expert Neil Patel has said that Facebook is a sinking ship in terms of organic reach. This is because of a couple reasons. More content is being published on Facebook everyday. This clutters the users feed and makes organic content less noticed. Also content shown is tailored to each users own interests. That means you have to optimize your strategy to work with their algorithm. This is a whole separate game in itself.
Facebook advertising is also a viable strategy. This is pay-per-click where you pay for each time someone clicks on your ads. Big companies have specific people just to manage their Facebook advertising. It is about optimizing your Facebook ad to get the most conversions. The best way to do this is through A/B testing. A/B testing is running two ads at the same time and seeing which one performs better. Both of the ads are the same but there is just a slight change between them. Doing this multiple times will optimize you ad and help you create the perfect one.
In conclusion, Facebook can be a very effective method to grow your business. The only thing is organic reach is at an all time low on Facebook. Just posting on Facebook won't help your business get noticed. Doing Facebook advertisements can be effective depending on the ads. It can also be a money sink hole if your are not optimizing you ads. Facebook is still the largest social media website and can be very effective in growing your business.
Friday, May 4, 2012
at 1:37 PM
Thursday, May 3, 2012
"Recently my research team observed nearly 300 middle school, high school and university students studying something important for a mere 15 minutes in their natural environments...
The results were startling. First, these students were only able to focus and stay on task for an average of three minutes at a time and nearly all of their distractions came from technology. [By the way, other researchers have found similar attention spans with computer programmers and medical students.] The major culprit: their smartphone and their laptop were providing constant interruptions...
One additional result stunned us: If they checked Facebook just once during the 15-minute study period they were worse students. It didn’t matter how many times they looked at Facebook; once was enough. "
Here is the full article : http://www.psychologytoday.com/blog/rewired-the-psychology-technology/201204/attention-alert-study-distraction-reveals-some-surpris
at 6:44 PM
Wednesday, May 2, 2012
Every student has experienced some degree of procrastination at some point in their lives. Procrastination is the number one reason why my homework doesn't get done. This is likely true for a lot of people. For those of you who don't know, procrastination is when you put something off to the side thinking you will do it later but you never do. It's worse on weekends because on Friday no one wants to do work right when they come back from school. On Saturday you say you going to do it but it still never gets done. Sunday rolls around and you might get caught up in something.
at 6:33 PM