Friday, April 13, 2018

How to use Facebook for business

How to use Facebook for business





   
       Facebook is the biggest social media website right now! According to Statistic.com, Facebook has the most active users. They currently have 2.5 million active users and have a significant lead on the next largest social media. Youtube comes in 2nd with 1.5 million active users. Even though Facebook is the biggest is it the best social media for your business?

       Facebook used to have a really high organic reach. Based off from data from Moz.com, Facebook used to have it so your posts were seen by everyone. Now Facebook has turned into pay to play. Your posts have little organic reach and you have to pay to even show your own posts to your followers. Social media expert Neil Patel has said that Facebook is a sinking ship in terms of organic reach. This is because of a couple reasons. More content is being published on Facebook everyday. This clutters the users feed and makes organic content less noticed. Also content shown is tailored to each users own interests. That means you have to optimize your strategy to work with their algorithm. This is a whole separate game in itself.



       Facebook advertising is also a viable strategy. This is pay-per-click where you pay for each time someone clicks on your ads. Big companies have specific people just to manage their Facebook advertising. It is about optimizing your Facebook ad to get the most conversions. The best way to do this is through A/B testing. A/B testing is running two ads at the same time and seeing which one performs better. Both of the ads are the same but there is just a slight change between them. Doing this multiple times will optimize you ad and help you create the perfect one.

       In conclusion, Facebook can be a very effective method to grow your business. The only thing is organic reach is at an all time low on Facebook. Just posting on Facebook won't help your business get noticed. Doing Facebook advertisements can be effective depending on the ads. It can also be a money sink hole if your are not optimizing you ads. Facebook is still the largest social media website and can be very effective in growing your business.